And here’s the shallow reason….

As lots of our customers already know, Earth shoes are innovative. Here’s what they have to say on their website:

3.7° Incline The most defining feature of Earth® Footwear is a slight 3.7° incline – a unique design that positions the toes 3.7º higher than the heels. The natural angle re-distributes body weight – strengthening, toning, and engaging muscles throughout the body.

Anatomic Arch Support To complement the 3.7° incline, all Earth footwear features reinforced support through the arch. The arch support maximizes the effectiveness of the heel design in promoting a very natural walking motion.

BioFoam™ Cushioning Inside all Earth® Footwear, a form-fitting footbed provides exceptional comfort with BioFoam™ cushioning. The proprietary material molds to the shape of the foot, displacing and absorbing shock with each step, and is environmentally-considerate, using 70% recycled content.

So

We need your help.

Tell us the brands you can’t live without and we’ll listen. Once you have voted, please visit us on facebook and tell us you have so you can go into the draw (yes this is a new addition – apologies to anyone who has already voted). I guess everyone knows now that we don’t always completely think through our online marketing ideas. It means we can move fast but sometimes mistakes creep in.

And by voting, you’ll go into the draw to win any pair of shoes in the store – your choice – no maximum value.

So here’s some information about what is going on down in beautiful Sydney.

Firstly, we were blown away by the number of people whose friends sent them postcards from our Brisbane store and who have brought them in. Thanks so much.

The shoes that Sydney are loving at the moment are Earth, Beautifeel, Dansko and the Aetrex sandals.  Stylish sandals are the hot thing at the moment. The earth rang has been a big hit and the Dansko dress sandals are moving fast.

Word on the street is that there are also lots of mums with babies and pregnant women around; the earth shoes are great for mums on the go and the naots sandals are good for women who are expecting due to them being a bit wider and really comfortable.

Earth shoes are one of our most popular lines.

They are extremely lightweight. Earth footwear’s concept is that the heel is lower than your toes, which naturally improves your posture and helps eliminate back pain.

It is called Negative Heel Technology and is designed to gently stimulate and invigorate muscles.

This improves endurance and the company claims wearers bun more calories due to the 3.7 incline.

The Negative Heel is a part of every shoe they design.

So that’s my take on these beautiful shoes. Probably better we go right to the horse’s mouth and get it straight from the source.

What does it mean to be an Earthling™? Some say it’s a way of being. Others say it’s a state of mind. Truth is being an Earthling is whatever you want it to be. It’s about feeling free to express yourself – however, and in whatever way, you choose.

An Earthling takes inspiration from the offbeat, independent – and different – nature of our footwear, to wherever she/he wants to go. Along the way, it’s all about being healthy, fit, and true to yourself.

Here’s where you’ll see what Earthlings are up to – from the media showcasing our latest seasonal products, to celebrities attracted to our innovative footwear, to others – like you – who are benefiting from our technology, reading our e-newsletter, and generating testimonials with thoughts on our blog.

Here’s where you can learn more about Earth – our Company – with a section of Frequently Asked Questions about our Technology, our Products, and our Environmental Commitment. You’ll even see how you can get more involved by becoming an Earthling yourself, and apply for a position to join us here and work alongside us.

Greetings Earthlings!

And if you need to know more – they have a really cool website. Check it out.

It is called Negative Heel technology and is designed to gently stimulate and invigorate muscles.

As we’ve already established, when the posture is straight, breathing is easier.

This improves endurance and the company claims wearers burn more calories while walking due to the 3.7 incline.

The Negative Heel is a part of every shoe they design.

Great for anyone who locks their knees which can result in lower back pain.

They are generally a good shoe and their aren’t many people they aren’t good for.

They make both walking shoes and dress shoes so you can have the same technology in a work shoe as in a lace up shoe.

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