Although there are some days it might feel like it, I haven’t always been a shoe retailer. I was a Podiatrist for 30 years and before that, a Radiographer.
While I was a Podiatrist, a client called Mary would come and see me exactly every six weeks. Like clockwork, Mary would appear and like clockwork, I’d fix her feet. I’d repair her callouses, remove her corns and deal with her Plantar Fasciitis.
The perfect client you could say.
Except that every single one of her problems were created as a direct result of her shoes.
After each session with me, she’d strap her feet back into her high heeled stilettos or walking flats with no support and head out into the world. With every step, she was walking herself straight back into my clinic and as she got older, into the office of a Chiropractor and Physiotherapist.
I tried to tell her, of course, that if she wore the right shoes, she would no longer need to visit me. She would just shrug and say it was a small price to pay for wearing fantastic shoes.
When I started to get more clients like Mary, I started to wonder why everyone believed you had to have one or the other. Great shoes or healthy feet.
Turns out you don’t.
Shoes are very different now from 20 years ago. Companies like Earth, Think! and Birkenstock know how important shoes are to your overall wellbeing. They know a person has more nerve endings in their hands, feet and lips than in the rest of the body put together. And they know that shoes that are well designed can help your posture, breathing, balance and even your sense of grounding.
They can do all that and still look great.
With that discovery, my shoe store in Adelaide Street, Children of the Revolution was born. We specialise in Intelligent Footwear, which is the act of looking at a person’s foot, posture, gait, social requirements and fitting them with the appropriate footwear.
For 18 years, we have been sourcing fantastic shoes from around the globe that combine style and function. On an average day, more than 100 people walk through our door, many of them referred by friends and many of them travelling for many miles to get to us.